Matt Astifan talks about Chris Hadfield’s use of Social Media

by on June 21st, 2013

Still ahead on Top Story: The End Of The Mission.

Astronaut Chris Hadfield is scheduled to return to Earth tonight, after commanding the International Space Station for five months. How the Canadian created a surging interest in space through social media; when we return. Thank you very much.

You’re watching Top Story on BC1. Canadian astronaut Chris Hadfield is on his way back to Earth, after commanding the International Space Station for five months. His main task was to perform more than 100 science experiments in space. Looking at changes to the spine, bone density, and nutrition.

But Hadfield also became an extra-planetary media star. While in space, Hadfield tweeted photos, talked to school children, he strummed his guitar, and he provided videos about the daily life of the space station. He bid farewell today, with his own version of David Bowie’s Space Oddity, recorded it at the Space Station. He then posted it to YouTube.

In the process, Hadfield created a surge of interest in science and space, particularly among young people, all through his use of Twitter. For more on Chris Hadfield, and his use of social media, we are joined in studio by Matt Astifan, he is the founder of Web Friendly, a Vancouver strategic social media training company. Matt, thanks so much for being here. Thank you.

This must be a dream come true for you, following such a campaign. Even if you weren’t a space junkie, I think many new space junkies were created,
by Chris Hadfield. Yeah, that’s really interesting, I mean, we’ve seen a lot of space, and NASA, using a lot of social media lately. It’s really interesting to see how they’re using social media to educate the public, especially the younger youth, in getting them more interested in space.
So, what was it about Chris Hadfield, though? He’s clearly a likeable guy. People are growing mustaches, so they look like him now. But what was it about his particular use of Twitter, and YouTube, and connecting with school kids, that really resonated with people?

What I believe it is, was that he was using the reality show method, which a lot of social media campaigns use. I don’t know whether or not he ever had any formal training around it, when you just broadcast whatever you’re doing in your daily life, it usually creates this engagement, and if you’re doing something interesting, like in space, there’s nothing really more interesting than that, and it creates this engagement, and I think that happens in peoples’ everyday lives. We go out, and we end up doing cooler things, people go on social media, and share with their friends. And I think it just makes society want to do cooler things, so, he’s just using the method of creating a reality show.

Is that one of the downfalls of social media, though? In that people will update their Facebook, saying “I just had toast”, or will tweet a picture of themselves brushing their teeth. Well, nobody cares about that. But if it’s Chris Hadfield doing it, then we all clamber aboard, and want to see it.
I think the opposite. I think the idea, of, like, ‘I’m eating a chicken sandwich’, ‘I took a picture’, ‘I’m going to share with my friends’, I think it’s those little moments that really create the personality of anybody.

And Chris is an exceptionally interesting person, because he’s in space. So, even the little things that he’s doing, they’re exceptionally more interesting, that’s why I’m sure he’s created such a large following. But when anybody does it, whether they’re in business, or personal, that’s really what creates a great campaign. I mean, I talk about it a lot, when I do my social media training. It’s the little moments that make the big difference.
And everyone’s always looking for this huge strategy, that we use. But, it’s just creating a reality show out of what you are doing, as yourself, or in your business. When you talk about ‘little moments’, as well, I know I was certainly one of the many people when I saw the picture from space.

The house, the farm where I grew up. I was in awe. I was going, ‘Hoh: Chris Hatfieldt took a picture of my family home!’ And I think everybody was, again, looking to see his pictures, and not only trying to find out where you were, but where everybody else in the world was, it’s just such a different perspective.

Yeah. It was really interesting. Whoever creates the most content, or the richest content, and then shares it at the highest frequency, will create the largest network. And that’s exactly what he was doing, because he had this unique content that he was sharing, and sharing on a very frequent basis.
And especially, it was on YouTube and stuff, where he was actually bringing together educational videos, for students, and engaging them in that way.

Now, you teach social media, and social media topics. Did he do anything wrong? Could he have captivated more people?

Ah, no, I think what he was doing was great, social media campaigns always have these different types of elements, so what he used was the reality show method, and he also used the key influencer, and personalized interaction. So, he was interacting with his audience, and using the way they were helping him to create the content, when they would make music videos with him, etc.; and then key influencers, like getting William Shatner on interview, right?
I don’t know how much William Shatner really has to do with space, that was kind of funny, right? But it created this huge engagement, that’s what really kind of skyrocketed on engagement.

The personal interaction and the key influencer, mixed with this ongoing reality show that he had, so these are very common traits that we see, in social media campaigns, maybe all the major campaigns, have used those three elements. And what about the use of kids? I mean, he did a lot of interactive chats with children. But other than their parents, do people really tune in and want to hear what little kids have to say when they’re talking to an astronaut?

I think so. I mean, when you think about like when we’re younger, a lot of us want to go to space, or be astronauts, and I think it’s great. I feel, I mean, it’s just my own opinion, that space kind of got less interesting over the last decade, or something, I don’t know if that’s true, I just kind of noticed.

So, now, it’s kind of getting picked up, and all these kids are saying they want to be astronauts again, I think that’s great, and I think what he’s trying to do is making it that way, so that there’s a lineup of people that want to go spend five or six months in space doing this. Because, I believe, back in the day, it was a bit harder to find people to be able to spend longer periods of time in space. And, so I believe that was his goal, was trying to build awareness, and recruit more astronauts, who would want to spend more time in space. Which is just fascinating. Although there are people now, who also want to go on that one-way trip to Mars. So, I guess there are more people interested in it.

Yeah, yeah. I think that’s a little bit suicidal, but, yeah. And he ended it, to which I thought was perfect for Chris Hadfield, I don’t know if you saw the photo, but it was, it looked like a sunset, but he said no, ‘it’s a new dawn’. I thought, ‘what a perfect way to end it’. Yeah, it was great.

All right. Well, thank you so much for joining us, and sharing your expertise with us.

Thank you.

Thank you to Matt Astifan, of Web Friendly, for being with us tonight.

Vancouver Business Resources:

Welcome to Oishii Eats Cafe in Vancouver

by on April 23rd, 2013

Vancouver Cafe


Then in 1990, after a year of research and soaking up all he could – which wasn’t so easy in those early-internet days – he opened a small coffee house with an in-store 5 kilo roaster in the heart of sleepy North Vancouver.

The first Oishii Eats Cafe was just as he had envisioned it back in 1978. Oishii offered fresh, in-house roasted coffee in a funky, eclectic setting with friendly service and good baking. Vancouver’s first true coffee house was born!

coffee shop vancouver bcJust two years later, probably over a cup of coffee, he joined forces with Winston. Winston was buying coffee from Oishii for his own breakfast joint Caffe Winston in Vancouver. Winston’s customers raved about the coffee he was serving – Oishii’s fresh roasted beans – and after a year of doing business with each other they had formed a great friendship. So, together, the boys opened a second Oishii Eats Cafe. The same concept was followed; a funky warm store with wooden floors and an in-house 12 kilo roaster. Business was booming and within the next year they had opened a third coffee house. Hard to believe that was all the way back in 1993.

Tips on hiring a painting contractor

by on February 23rd, 2015

If you want to provide the perfect paint for your home then you need to hire the right professional painting contractor for the job. It is essential for a home owner to find the ideal painting contractor, otherwise the paint job will look ugly and your home will not look appealing as it should be. So if it’s your first time to hire a painting contractor then here are some tips that you should consider:

 paint store in Langley area

1. Ask around the neighborhood for the painting contractor that they hired. If you see the paint job for their house is astounding then they surely have hired the right painter for the job. You can also inquire about the fees particularly on the overall paint job to see if it fits your budget.

2. If you already have a list of potential painting contractors then ask at least three of them to do an estimate for the painting job. Their prices will usually be similar with each other so be sure to consider the one that can provide a lower price but a quality output.

3. Interview the candidates of your potential painting contractors. Ask them about their company and how far their reputation is doing. You should also ask how long they’ve been in business because you will determine how already experienced they are in their field. Also, try to observe about their behavior. This is important because they might be doing the paint job for a significant amount of time.

4. Before you let them start to do the paint job, always review the contract for any anomalies. If you read something that is not clear to you then don’t hesitate to ask questions because doing so will prevent any misunderstanding if something happens later on.

By any chance you are also looking for a paint store in Langley area? Then make sure to check out Benjamin Moore paint Langley for this situation.

Ways To Whiten Your Smile Effectively And Easily

by on February 19th, 2015

If you are, then you must try teeth whitening. Whitening your teeth can be quite simple, fun to do, and inexpensive too. You’ll have a smile that you’re proud of and gain a boost to your self esteem. Here are some excellent tricks and tips to help you get the whitest teeth ever!

Lakewood Orthodontics

1. Crowns do not respond to the same whitening techniques as your teeth. Keep in mind that, if your teeth have crowns, they may not match your teeth after a whitening treatment.

2. To prevent your teeth from discoloring, you should always use a straw when drinking. The straw cuts down on contact with your teeth, so it prevents them from staining. It forces the liquid to go directly down your throat, avoiding your teeth.

3. Cleaning your teeth everyday is essential. Make sure you brush and floss after every meal. This can help you to remove the plaque that is building up on your teeth. Try brushing and flossing immediately following each meal.


Use the simple tips in this article to whiten your teeth and to get the smile you desire. If you want some more info about the subject then make sure to check out Lakewood Orthodontics when you visit this website.

Pro Home Buying Tips

by on February 9th, 2015

Many people today are very interested in learning more about real estate. The demand is rising for purchasing real estate without losing money or falling prey to scams. This is a great time to begin in this business. The following hints and tips will get you in beginning your purchases of property.

1. Be flexible when you are making decisions. You may not be able to afford the perfect house in the perfect community, but narrowing it down to a few things you absolutely have to have can give you a lot of what you want. If you are unable to find the home you want in the desired area, find a less than optimal home in that area.

2. A lot of realtors have lists that contain all the important components of everything you need to do when buying a home. The checklist can help ensure that everything is in order when buying a home.

3. Buyers will often calculate the final closing costs by combining the amount for the down payment, real estate taxes, as well as any prorated taxes for real estate. In many cases, the closing cost will include extra items like improvement bonds, such as school taxes, improvement bonds and other items specific to the area.

It should now be clear as to why real estate buying offers some great career options. If you use the advice in this article, you have a great head start on acquiring the perfect property for your needs. Also, if you want to inquire about homes for sale in Morgan Heights then you should get in contact with Karen Conyers for some of the best deals.

Lighting Effects That DJs Use

by on January 23rd, 2015

Spot, impacts and wash lights are the 3 principle classifications of lighting impacts in diversion. These lights are utilized for any kind of diversion shows and Djs truly love to have these emphasized each time they have an execution. This will unquestionably help improve the show and give more spotlight on the topic.

laser lights for DJs

Here is some data the normally utilized lighting impacts that you will experience:

Gobos – It has a physical format that has a circular shape and is made of either metal or glass and the openings in it control the state of the light bars that are passing through. It will help venture terrific examples on roofs, floors and dividers.

Shaft Effects – It has diverse hued lenses that positions around a focal light source inserted in an apparatus (circular or half-round) which is otherwise called a mushroom. Pillar impacts can have a few mechanized circles revolving around the light consistently.

Bloom Effects – It is a standalone installation that permits you to conform parameters, for example, gobo sort, shaft color, light and turn wherein every one of them can be consequently controlled by the utilization of an inherent amplifier. The impacts can be set to stay static, pivot or activated by a particular sort of sound recurrence.

If you like what you’ve read here then there’s more info on that at Lighting Geek Entertainment. Just go and visit their page at

Why Students Should Consider Interning Abroad

by on January 5th, 2015

Having a temporary job on remote area will doubtlessly furnish you with a top notch work experience. It is something that can truly be an enormous profit particularly when it’s the privilege time for you to work. Also, it will make your resume sparkle now that outside organizations are vouching for the way you work. If ever that you are still not persuaded in living up to expectations abroad then here are a few reasons on why you ought to:

CrossContinental Internships Abroad

1. A speculation for your future – If the time comes when you will need to discover work then having an experience of interning abroad will truly get things striving for you. It may be a bit expensive when you assistant on remote land yet it unquestionably is something that will help your possibilities of getting procured.

2. Get scholastic credit – Since temporary position is a piece of your educational program then it can positively furnish you with a high review. Interning for somebody with a high notoriety particularly in the event that they are not spotted generally will absolutely provide for you a high scholastic credit.

3. Grow your worldwide system – Having a residential system of associations is useful however in the event that you have remote ones then your system will be greater now that its on a worldwide scale. Having a system is incredible for business purposes since you can without much of a stretch ask referral from somebody that you know.

If you feel that interning abroad is your thing then don’t be reluctant to do so. Simply recall that you’re doing it for the benefit of your future. So for those who are looking for CrossContinental Internships Abroad then you should check out the website for additional tips on what’s suitable for you.

Cleaning a toilet bowl with coke

by on January 4th, 2015

Maintaining a clean toilet is the best way to keep your bathroom fresh and sanitized. It is essential to prevent the bathroom from having a foul odor and prevent bacteria build up. In order to have a clean toilet, you need to clean it regularly both inside and out. But did you know that you can use coke to clean your toilet? It can be used as a toilet bowl cleaner but you can’t say that it’s the most effective one out there. You can use it as a temporary solution if you don’t have a toilet bowl cleaner as of the moment. Here’s how to use it:

bathroom vanities for your home

1. Pour the coke into the rim and let it flow down up to the bottom of the bowl. Be sure that the flow passes over the stains that the bowl has accumulated.

2. Leave it there for an hour. The stain is easily broken down due to the acidic substance of the coke. If you want extra cleaning then you can let it sit there over night.

3. If stubborn stains are left there, you can scrub it down to wipe them off and flush. They are easily removed due to the coke’s acid.

A tip: Sugar in the coke can make the toilet bowl sticky and could produce some other bacteria. So if you have a cleaner available, be sure to clean the toilet with it to completely wash it off.

If you plan on buying bathroom vanities for your home then read this info first.

Know These Things before Getting an International Internship

by on November 25th, 2014

Interning abroad can be a bit tiring for students to do especially in finding one and doing some paperwork as part of the strategy. Yet the benefits you will get from this internship is something that will point of fact be extraordinary for your future work applications.

be an international volunteer

When you do your internship abroad then it will be a phenomenal experience and you will make an unrivaled framework both personally and professionally. So for students, accept this direction on what to do when you are considering an international internship.

1. Contact the Student Organizations Office – You need some help with the International Students Services Office on the most ideal approach to get things moving since an internship abroad has a couple of rules and regulations that needs to be taken after. They will similarly accommodate you a thought concerning the system and which paperwork you should procure to get you that fancied internship from abroad.

2. Know Decisively What Captivates You – Make without question to start scanning for associations that bestows your excitement before you start on the internship pursue. This will help you gather the right information regarding their internship opportunities and will prepare you on the necessities. This will similarly accommodate you the obliged edge against your opponents.

3. Know Your Interests – It would accommodate you an unprecedented inclination if you started broadening your knowledge about your internship work way before it even begins. In case you are educational in the midst of your internship then the association will be motivated with your understanding and they will undeniably consider you a cheerful position in the company.

So if you want to be an international volunteer then just click here to see the opportunity that awaits you.

Tips before Installing Blinds in Your Home

by on November 21st, 2014

In case you have blinds with variable pitch subtle elements then they can provide a great deal with the level of light in your home. These subtle elements are made up of vinyl, aluminum, wood or PVC and it comes in various widths.

paint store in Langley

These blinds are presented in two key courses: mounted on either inside or outside of the window opening. For outside mounts, these makes your window appears greater in light of the way that the stack goes over the window. For inside mounts, the blinds looks trimmed since they don’t cover the opening of the windows and it allows light to enter on its edges. Definite estimation is furthermore needed for inside mounts so they will fit immaculately on the space of your windows.


  • Make without question to measure all the windows in your home where the blinds will be presented.
  • If you are in need to put aluminum blinds in a nursery then make a point to ask the producer to simply use without lead paint.


  • If your family consolidates little children then you should consider wands to open and close it rather than ropes.
  • Make the lines out of compass by presenting spikes or curtail the control close at whatever point you’re done using it.


  • If you envision on saving money then it would be best to pick blinds that have been pre-made. Custom blinds can cause you to spend some money so consider this one when it’s needed.

If you want to check out a paint store in Langley area then you can click here.

Some Stress-Free Real Estate Buying Tips

by on November 13th, 2014

If you are shopping for a new home then tips on how you can avoid losing money and how to get your dream property will probably come in handy. This article has useful information to help you utilize your real estate purchasing process.

real estate in Okotoks area

1. Be moderate in your approach when considering a purchase of real estate negotiations. Many buyers try to offer a real low offer; however, and they end up overdoing it and losing it. Be clear about what you want and let your realtor and lawyer do the negotiations for you.

2. Homes that need multiple improvements or updates are often sold for a cheaper price than other homes. This gives you the opportunity to get in at a lower cost and fix up the house as you see fit. A few updates and improvements could transform that diamond in the rough into your dream home.

3. If you have made an offer on a home that the seller did not accept, they may still find some way to make the home affordable for you to buy it. They may be willing to cover closing costs or make some repairs prior to you moving in.

Although real estate may be initially hard to grasp, do some research, use your common sense and approach the task of purchasing a home in an organized way and you will have success in it. If you use the advice above to your advantage, you will become a savvy property buyer in no time. If you want to check out some properties by Samantha Clement then you can go to this page –

Vitality of Wash Lighting

by on October 22nd, 2014

buy led party lightsThe lighting is something that individuals take the minimum attention amid an occasion and they neglect to acknowledge how paramount it can have on a capacity.

An accomplished DJ considers lighting to be a vital component amid their execution on account of how it supplements well with the music and the swarm truly adores cutting to it also. So it is imperative that each striving DJs out there ought to understand the essentialness of lighting and the things it can do to upgrade the climate in the move floor.

Wash lighting is considered as the craft of taking a fundamental light and a “washing” surface that has color. On the off chance that you assemble it then the results can upgrade the climate and will make the most astounding impacts at a venue particularly if the DJ knows how to play great music.

The surface in which the light will be anticipated is an imperative element. Contingent upon the surface, the reflection will dependably look changed and even be better. The white color is thought to be the best surface while dark is the most noticeably awful one.

Uplighting is extremely awesome to make your capacity emerge and is viewed as top notch regarding the lighting. This lighting makes “shafts” of light against a setting. You can promise that the impacts will be astounding however you have to set up a high plan for it in light of the measure of cabling, fittings and control required for it to work.

Wash lighting is the most prescribed one however a particular equipment and an accomplished professional is required since it is their employment to know how to place the lights deliberately and how to work them.

If you are planning to buy led party lights and want to know how to use them you can read some great tips here.