Matt Astifan talks about Chris Hadfield’s use of Social Media

by on June 21st, 2013

Still ahead on Top Story: The End Of The Mission.

Astronaut Chris Hadfield is scheduled to return to Earth tonight, after commanding the International Space Station for five months. How the Canadian created a surging interest in space through social media; when we return. Thank you very much.

You’re watching Top Story on BC1. Canadian astronaut Chris Hadfield is on his way back to Earth, after commanding the International Space Station for five months. His main task was to perform more than 100 science experiments in space. Looking at changes to the spine, bone density, and nutrition.

But Hadfield also became an extra-planetary media star. While in space, Hadfield tweeted photos, talked to school children, he strummed his guitar, and he provided videos about the daily life of the space station. He bid farewell today, with his own version of David Bowie’s Space Oddity, recorded it at the Space Station. He then posted it to YouTube.

In the process, Hadfield created a surge of interest in science and space, particularly among young people, all through his use of Twitter. For more on Chris Hadfield, and his use of social media, we are joined in studio by Matt Astifan, he is the founder of Web Friendly, a Vancouver strategic social media training company. Matt, thanks so much for being here. Thank you.

This must be a dream come true for you, following such a campaign. Even if you weren’t a space junkie, I think many new space junkies were created,
by Chris Hadfield. Yeah, that’s really interesting, I mean, we’ve seen a lot of space, and NASA, using a lot of social media lately. It’s really interesting to see how they’re using social media to educate the public, especially the younger youth, in getting them more interested in space.
So, what was it about Chris Hadfield, though? He’s clearly a likeable guy. People are growing mustaches, so they look like him now. But what was it about his particular use of Twitter, and YouTube, and connecting with school kids, that really resonated with people?

What I believe it is, was that he was using the reality show method, which a lot of social media campaigns use. I don’t know whether or not he ever had any formal training around it, when you just broadcast whatever you’re doing in your daily life, it usually creates this engagement, and if you’re doing something interesting, like in space, there’s nothing really more interesting than that, and it creates this engagement, and I think that happens in peoples’ everyday lives. We go out, and we end up doing cooler things, people go on social media, and share with their friends. And I think it just makes society want to do cooler things, so, he’s just using the method of creating a reality show.

Is that one of the downfalls of social media, though? In that people will update their Facebook, saying “I just had toast”, or will tweet a picture of themselves brushing their teeth. Well, nobody cares about that. But if it’s Chris Hadfield doing it, then we all clamber aboard, and want to see it.
I think the opposite. I think the idea, of, like, ‘I’m eating a chicken sandwich’, ‘I took a picture’, ‘I’m going to share with my friends’, I think it’s those little moments that really create the personality of anybody.

And Chris is an exceptionally interesting person, because he’s in space. So, even the little things that he’s doing, they’re exceptionally more interesting, that’s why I’m sure he’s created such a large following. But when anybody does it, whether they’re in business, or personal, that’s really what creates a great campaign. I mean, I talk about it a lot, when I do my social media training. It’s the little moments that make the big difference.
And everyone’s always looking for this huge strategy, that we use. But, it’s just creating a reality show out of what you are doing, as yourself, or in your business. When you talk about ‘little moments’, as well, I know I was certainly one of the many people when I saw the picture from space.

The house, the farm where I grew up. I was in awe. I was going, ‘Hoh: Chris Hatfieldt took a picture of my family home!’ And I think everybody was, again, looking to see his pictures, and not only trying to find out where you were, but where everybody else in the world was, it’s just such a different perspective.

Yeah. It was really interesting. Whoever creates the most content, or the richest content, and then shares it at the highest frequency, will create the largest network. And that’s exactly what he was doing, because he had this unique content that he was sharing, and sharing on a very frequent basis.
And especially, it was on YouTube and stuff, where he was actually bringing together educational videos, for students, and engaging them in that way.

Now, you teach social media, and social media topics. Did he do anything wrong? Could he have captivated more people?

Ah, no, I think what he was doing was great, social media campaigns always have these different types of elements, so what he used was the reality show method, and he also used the key influencer, and personalized interaction. So, he was interacting with his audience, and using the way they were helping him to create the content, when they would make music videos with him, etc.; and then key influencers, like getting William Shatner on interview, right?
I don’t know how much William Shatner really has to do with space, that was kind of funny, right? But it created this huge engagement, that’s what really kind of skyrocketed on engagement.

The personal interaction and the key influencer, mixed with this ongoing reality show that he had, so these are very common traits that we see, in social media campaigns, maybe all the major campaigns, have used those three elements. And what about the use of kids? I mean, he did a lot of interactive chats with children. But other than their parents, do people really tune in and want to hear what little kids have to say when they’re talking to an astronaut?

I think so. I mean, when you think about like when we’re younger, a lot of us want to go to space, or be astronauts, and I think it’s great. I feel, I mean, it’s just my own opinion, that space kind of got less interesting over the last decade, or something, I don’t know if that’s true, I just kind of noticed.

So, now, it’s kind of getting picked up, and all these kids are saying they want to be astronauts again, I think that’s great, and I think what he’s trying to do is making it that way, so that there’s a lineup of people that want to go spend five or six months in space doing this. Because, I believe, back in the day, it was a bit harder to find people to be able to spend longer periods of time in space. And, so I believe that was his goal, was trying to build awareness, and recruit more astronauts, who would want to spend more time in space. Which is just fascinating. Although there are people now, who also want to go on that one-way trip to Mars. So, I guess there are more people interested in it.

Yeah, yeah. I think that’s a little bit suicidal, but, yeah. And he ended it, to which I thought was perfect for Chris Hadfield, I don’t know if you saw the photo, but it was, it looked like a sunset, but he said no, ‘it’s a new dawn’. I thought, ‘what a perfect way to end it’. Yeah, it was great.

All right. Well, thank you so much for joining us, and sharing your expertise with us.

Thank you.

Thank you to Matt Astifan, of Web Friendly, for being with us tonight.

Vancouver Business Resources:

Welcome to Oishii Eats Cafe in Vancouver

by on April 23rd, 2013

Vancouver Cafe


Then in 1990, after a year of research and soaking up all he could – which wasn’t so easy in those early-internet days – he opened a small coffee house with an in-store 5 kilo roaster in the heart of sleepy North Vancouver.

The first Oishii Eats Cafe was just as he had envisioned it back in 1978. Oishii offered fresh, in-house roasted coffee in a funky, eclectic setting with friendly service and good baking. Vancouver’s first true coffee house was born!

coffee shop vancouver bcJust two years later, probably over a cup of coffee, he joined forces with Winston. Winston was buying coffee from Oishii for his own breakfast joint Caffe Winston in Vancouver. Winston’s customers raved about the coffee he was serving – Oishii’s fresh roasted beans – and after a year of doing business with each other they had formed a great friendship. So, together, the boys opened a second Oishii Eats Cafe. The same concept was followed; a funky warm store with wooden floors and an in-house 12 kilo roaster. Business was booming and within the next year they had opened a third coffee house. Hard to believe that was all the way back in 1993.

Know These Things before Getting an International Internship

by on November 25th, 2014

Interning abroad can be a bit tiring for students to do especially in finding one and doing some paperwork as part of the strategy. Yet the benefits you will get from this internship is something that will point of fact be extraordinary for your future work applications.

be an international volunteer

When you do your internship abroad then it will be a phenomenal experience and you will make an unrivaled framework both personally and professionally. So for students, accept this direction on what to do when you are considering an international internship.

1. Contact the Student Organizations Office – You need some help with the International Students Services Office on the most ideal approach to get things moving since an internship abroad has a couple of rules and regulations that needs to be taken after. They will similarly accommodate you a thought concerning the system and which paperwork you should procure to get you that fancied internship from abroad.

2. Know Decisively What Captivates You – Make without question to start scanning for associations that bestows your excitement before you start on the internship pursue. This will help you gather the right information regarding their internship opportunities and will prepare you on the necessities. This will similarly accommodate you the obliged edge against your opponents.

3. Know Your Interests – It would accommodate you an unprecedented inclination if you started broadening your knowledge about your internship work way before it even begins. In case you are educational in the midst of your internship then the association will be motivated with your understanding and they will undeniably consider you a cheerful position in the company.

So if you want to be an international volunteer then just click here to see the opportunity that awaits you.

Tips before Installing Blinds in Your Home

by on November 21st, 2014

In case you have blinds with variable pitch subtle elements then they can provide a great deal with the level of light in your home. These subtle elements are made up of vinyl, aluminum, wood or PVC and it comes in various widths.

paint store in Langley

These blinds are presented in two key courses: mounted on either inside or outside of the window opening. For outside mounts, these makes your window appears greater in light of the way that the stack goes over the window. For inside mounts, the blinds looks trimmed since they don’t cover the opening of the windows and it allows light to enter on its edges. Definite estimation is furthermore needed for inside mounts so they will fit immaculately on the space of your windows.


  • Make without question to measure all the windows in your home where the blinds will be presented.
  • If you are in need to put aluminum blinds in a nursery then make a point to ask the producer to simply use without lead paint.


  • If your family consolidates little children then you should consider wands to open and close it rather than ropes.
  • Make the lines out of compass by presenting spikes or curtail the control close at whatever point you’re done using it.


  • If you envision on saving money then it would be best to pick blinds that have been pre-made. Custom blinds can cause you to spend some money so consider this one when it’s needed.

If you want to check out a paint store in Langley area then you can click here.

Some Stress-Free Real Estate Buying Tips

by on November 13th, 2014

If you are shopping for a new home then tips on how you can avoid losing money and how to get your dream property will probably come in handy. This article has useful information to help you utilize your real estate purchasing process.

real estate in Okotoks area

1. Be moderate in your approach when considering a purchase of real estate negotiations. Many buyers try to offer a real low offer; however, and they end up overdoing it and losing it. Be clear about what you want and let your realtor and lawyer do the negotiations for you.

2. Homes that need multiple improvements or updates are often sold for a cheaper price than other homes. This gives you the opportunity to get in at a lower cost and fix up the house as you see fit. A few updates and improvements could transform that diamond in the rough into your dream home.

3. If you have made an offer on a home that the seller did not accept, they may still find some way to make the home affordable for you to buy it. They may be willing to cover closing costs or make some repairs prior to you moving in.

Although real estate may be initially hard to grasp, do some research, use your common sense and approach the task of purchasing a home in an organized way and you will have success in it. If you use the advice above to your advantage, you will become a savvy property buyer in no time. If you want to check out some properties by Samantha Clement then you can go to this page –

Vitality of Wash Lighting

by on October 22nd, 2014

buy led party lightsThe lighting is something that individuals take the minimum attention amid an occasion and they neglect to acknowledge how paramount it can have on a capacity.

An accomplished DJ considers lighting to be a vital component amid their execution on account of how it supplements well with the music and the swarm truly adores cutting to it also. So it is imperative that each striving DJs out there ought to understand the essentialness of lighting and the things it can do to upgrade the climate in the move floor.

Wash lighting is considered as the craft of taking a fundamental light and a “washing” surface that has color. On the off chance that you assemble it then the results can upgrade the climate and will make the most astounding impacts at a venue particularly if the DJ knows how to play great music.

The surface in which the light will be anticipated is an imperative element. Contingent upon the surface, the reflection will dependably look changed and even be better. The white color is thought to be the best surface while dark is the most noticeably awful one.

Uplighting is extremely awesome to make your capacity emerge and is viewed as top notch regarding the lighting. This lighting makes “shafts” of light against a setting. You can promise that the impacts will be astounding however you have to set up a high plan for it in light of the measure of cabling, fittings and control required for it to work.

Wash lighting is the most prescribed one however a particular equipment and an accomplished professional is required since it is their employment to know how to place the lights deliberately and how to work them.

If you are planning to buy led party lights and want to know how to use them you can read some great tips here.

Things to Understand About Home Mortgages

by on October 18th, 2014

You need to understand a lot of things before applying for a home mortgage. This investment / debt can be a big one and by not taking careful steps can cause you to be doomed by it. So if you want to understand how these things work then this article from Patricia Kirkham below can provide you with the right answers.

1. Even if you are far underwater on your home, the new HARP Pat Kirkhamregulations can help you get a new loan. This new opportunity has been a blessing to many previously unsuccessful people to refinance. Check to see if it could improve your situation because it may result in lower monthly payments and a higher credit score.

2. Avoid spending lots of money before the closing day of your mortgage. Lenders recheck credit before a mortgage close and may change their minds if they see too much activity. Wait to buy your new furniture or other items until your mortgage is a sure thing to make any major purchases.

3. You will be responsible for the down payment when it comes to your mortgage. After years have gone by, buyers can obtain financing. However, most do require a down payment now. Ask how much the down payment is before you submit your application.

Most people feel a little stressed out during the long process of getting approved for a mortgage on a home. However, it doesn’t have to be that way. By using the tips here, you have the necessary tools that will guide you through this process. You can also click here if you want to know more about these deals.


Home Mortgages 101

by on October 8th, 2014

mortgage ratesYou need to take many steps to get a mortgage. First of all, you must learn about the process of attaining a home loan. That starts with the following paragraphs and the useful knowledge regarding tips for mortgage approval.

1. Make sure your credit is good if you are planning to apply for a mortgage. Lenders check your credit history carefully to ensure you are a safe credit risk. A bad credit rating should be repaired before applying for a loan.

2. Before you try to get a new mortgage, see if the property value has went down. There are many things that can negatively impact your home’s value.

3. Educate yourself on the home’s history when it comes to property tax. You want to understand about how much you’ll pay in property taxes for the place you’ll buy. Your property may be assessed at a higher value than you’re expecting, which can make for a nasty surprise.

Now that you know more, start your mortgage search here at Find a great lender all thanks to these tips.

Discover More About Your Gemstone Jewelry of Choice

by on July 23rd, 2013

Rare Diamonds from Genesis Shopping for jewelry with gemstones has become increasingly complex. One real issue facing everybody is the proliferation of fake gemstones that look very much like the real thing. You can take steps to make sure your online gemstone shopping is a pleasant and rewarding experience.

The color red appeals to many people, especially in gemstones, and most automatically think about rubies. Next to diamonds, rubies are the hardest type of gemstone, which is one reason they’re so valuable. Most people associate red with rubies, but many may not know that there are orange and purplish colored rubies, as well.

The majority of rubies that are found in the marketplace today are synthetic, as natural ones are quite rare and expensive. Since the market consists of synthetic rubies, you realize you will not find a natural ruby at a low price. It is also helpful for you to know that a synthetic ruby really is an authentic ruby and not faked, it is merely made in a lab and has the same qualities as a natural ruby. Technically, the laboratory made rubies can be considered a precious gem, and they are in the industry.

If you want to know the three most expensive gemstones you can get; it would be rubies, emeralds and of course diamonds. When people think about emeralds, they automatically think of beautiful green colors. For centuries, the emerald jewel has figured into the coffers of royalty all over the world. Perhaps you are familiar with the 4C system pertaining to value: cut, clarity, carat and color. All most of us can do is see how large or small an emerald is, and then assess the depth of color and if it has observable flaws. For addtional info go to Genesis Rare Diamonds immediately.

You can describe the origin of gemstones as being simulant, synthetic or natural. Gemstones that are mined from nature are obviously called the natural gems. Synthetic stones are made in a laboratory, but still have the same chemical makeup as natural stones.

There is no real value at all in simulants because they are totally fake and there is nothing real about them. What will you find simulants in? The most popular precious gems which are the diamond – of course, and then followed by emeralds and finally rubies. The most important thing here is that you know what you are getting and not paying too much. The demand for gems has always been so large that it is a lot harder to mine natural precious gems. The history of the world is full of references to gems and gemstone jewelry. There is a rich history surrounding gems that is fascinating and colorful. If you are inclined to like and wear jewelry, then you know what you like because it is all personal preference. Go online and look up all the gems you think you like, and then just learn about them.

Coffee: The Greatest Addiction Ever

by on June 21st, 2013

Every day the world consumes 300 tones of caffeine — enough for one cup of coffee for every man, woman and child.

The world’s largest buyer of coffee, the US,has to import nearly all of this as the coffee trees from which caffeine is harvested will only grow at commercial levels between the tropic of cancer and the tropic of capricorn in an area called the coffee belt. Only a single state, Hawaii, is within the belt.

However, the United States is only the largest buyer because it’s so populous. The most enthusiastic coffee drinkers per capita are, in increasing order, the Netherlands, Denmark, Iceland, Norway and, the world champions, Finland,where they drink three times as much coffee a day as the average American. All of these countries are outside of the coffee belt and must import 100% of their caffeine supply.

To get this caffeine, first bees must pollinate the flowers of a coffee tree and these flowers develop into bright red berries. Unlike more cooperative domesticated plants, the coffee tree does not ripen all its berries at the same time so they need to be hand picked and sorted.

Once picked, the coffee bean is removed from inside the berry. This young seedling of the tree is then dried, heated, ground and submersed in boiling water to get out the precious, precious caffeine. It takes about 40 coffee beans to make one shot of espresso. But why is caffeine in the coffee beans in the first place? It’s not like the coffee trees want to have humans cutting bits of them off and committing a holocaust of their offspring.

Well, the trees, of course, don’t want or feel anything and originally evolved caffeine for their own benefit. Caffeine is an insecticide that effectively paralyzes or kills bugs chomping on the tree. Whether or not the insects go out experiencing the greatest caffeine high ever is not known.
While caffeine is /technically/ lethal, it’sadapted for for 1g bugs, not monkeys 100,000 times more massive. So you’d really have to try to win this Darwin Award.

But, if you must: to calculate the dose of caffeine you’ll need to ingest to have a 50% of death, take your mass in kilograms and multiply it by 150mg.
Or in terms of coffee, for every kilogram of mass you have you need to drink one latte to get a visit from the grim reaper. That’s a lot of coffee so it’s not suprising that there are no recored deaths in healthy adults from this method and it’s doubtful that it’s even possible. Because, while you’re
busy getting the coffee in, your body is busy getting it out by one way or another. The rare recorded deaths from caffeine are from diet pills, pep pills and crazy people who eat the drug in its pure form. Poison though caffeine is, you do still develop addiction to the stuff. And it’s is a real
physiological addiction not a wimpy psychological addition like people claim for videos games and the internet.

But caffeine isn’t heroine — rapid withdrawal won’t kill you — it might make you cranky and give you a wicked headache — but since caffeine releases dopamine to make you happy and it gets rid of headaches there’s really no reason to ever stop using it. And who would want to give up the stuff anyway?I mean, aside from converts to Mormonism and Rastafarianism. Caffeine is the world’s most used psychoactive drug — and with good reason it’s pure awesome. It increases concentration, decreases fatigue and gives you better memory. This isn’t just a placebo — these are real effects replicable in a laboratory. And, contrary to popular belief, drinking coffee isn’t a faustian bargain where the devil gives you the ability to work faster but in exchange makes your life shorter. For normal, healthy humans there are no medical concerns. Coffee and the caffeine within it may even has medical benefits such as protection from cardiovascular disease, diabetes and Parkinson’s.

Caffeine can even get rid of migraines, but the amount required and the and method of ingestion is… uncomfortable. Moving right along… You know what else you can thank caffeine for? A little thing called the enlightenment. In the 1600s people drank more beer and gin than water. But with the introduction of coffee and tea, people switched from a depressant to a stimulant. It’s not surprising then that this time was an intellectual boon compared to earlier centuries. Ben Franklin and Edward Lloyd loved their coffee for the same reason that modern workers and students do. It’s invaluable for staying awake and concentrating when you need to finish a TPS report or to get through that boring physics class. Coffee is the fuel of the modern world, so go grab a cup guilt-free and get working smarter and faster.